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To propel the Jersey Cow to become
the
most enticing dairy breed in Canada. |
By providing supportive service and leadership, Jersey Canada ensures
the maintenance
of the herd book and the continued growth, genetic
advancement
and prosperity of the Jersey breed.
- Understanding and meeting customer needs through active listening and responding.
- Ensuring the absolute integrity of all information provided by the association through full disclosure.
- Taking responsibility for ongoing development of the Jersey cow in order to meet demands of a changing dairy industry.
- Sustaining involvement with the breed by providing excellent customer service to all members and clients, regardless of location or language preference.
- Developing unity of purpose through an inclusive association focused on persal contact and member education and involvement.
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